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The Drum: Why the Most-Mentioned World Cup Brand Wasn't the Most Engaging
Meltwater data shows Aramco and Verizon out-engaged mentions leader Lenovo during the World Cup, revealing why brand visibility and impact aren't the same thing.
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August 2026

PR Week: How Levi's and Gillette Turned Covered Logos Into Viral Engagement
Meltwater data reveals how Levi's and Gillette turned FIFA's covered stadium logos into some of their most-engaging World Cup content, and what it means for sponsor vs. non-sponsor strategy.
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August 2026

Campaign: Which Brands Are Cutting Through The Noise at the World Cup?
Meltwater data reveals how McDonald's and LEGO performed at the World Cup 2026, from sponsor timing plays to non-sponsor engagement wins.
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August 2026

Marketing Dive: Which World Cup Sponsors Turned Spend Into Real Engagement
Marketing Dive spotlights how official World Cup 2026 sponsors converted tournament investment into measurable brand results, per Meltwater data.
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July 2026

Forbes: Meltwater Data Shows How Adidas and LEGO Maintained Relevance During the World Cup
A recent Forbes feature spotlights Meltwater data and analysis capturing how Adidas and LEGO turned World Cup sponsorship into lasting cultural relevance.
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July 2026

Digiday: Which Brands Won World Cup Visibility?
In this article from Digiday, data from Meltwater revealed that Adidas was the most "consistently visible" brand among official World Cup sponsors.
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July 2026

Press Release

Meltwater Expands Access to Meltwater MCP Bringing Actionable Intelligence Into the AI Tools Teams Already Use
Meltwater adds a new set of MCP tools that allow AI assistants to take action inside the Meltwater platform.
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July 2026

Meltwater Wins 2026 PRWeek Global Award for “Best PR Software or AI Platform”
Meltwater has been awarded the PRWeek Global Award for Best PR Software or AI Platform, recognizing the company’s leadership.
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May 2026

LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds
Meltwater released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube.
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May 2026

Meltwater Unveils Mid-Year Release, Delivering Actionable Intelligence Across Media, Social and AI Signals
Meltwater announced its 2026 Mid-Year Product Release, designed to empower organizations to move beyond monitoring.
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May 2026

Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance
Meltwater announced an expanded partnership with YouTube, bringing verified YouTube data powered by YouTube’s Creator Partnerships API.
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April 2026

Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI
The new study analyzed consumer attitudes toward generative AI highlighting a desire for brands to lead with transparency.
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