2026 Global Digital Report
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2026 Global Digital Report
The definitive guide to how the world behaves online.
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Digital 2026 Global Overview Report
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Statshots
April
July
Highlights from the report
13 hours 45 min
The amount of time internet users aged 16+ spend on social media, including watching TikToks and Reels.
$862 billion
The estimated global digital ad spend, including search and social media.
50.4%
The percentage of internet users aged 16+ who research brands & products online before buying.
56.5%
The percentage of internet users aged 16+ who purchase products online weekly.
Over 1 billion
The number of people who use AI each month.
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