Media Relations

End-to-end media relations for modern PR teams

PR has changed. Your tools should too. Move faster, reach the right journalists with more precision, and connect outreach to measurable impact in one platform.

Connect media relations real business impact

• Outreach efficiency
• Relationship management
• Measurement & ROI
• In-house control

Move from idea to outreach faster

Meltwater helps PR teams build smarter lists, personalize pitches faster, and manage outreach without slowing down the workflow.

• Build media lists faster
• Personalize outreach at scale
• Reduce manual admin
• Keep teams aligned

Manage journalist relationships more strategically

Go beyond static contact lists with refreshed journalist profiles, outreach history, and better context for every interaction.

• Unified journalist profiles
• Outreach history in one place
• Beat and role change alerts
• Avoid duplicate pitching

Track every pitch and prove PR impact

Connect outreach activity to coverage, engagement, and reporting so stakeholders can see what’s working and what it delivered.

• Track opens and clicks
• Monitor secured coverage
• Measure share of voice
• Build executive-ready reports

Keep ownership without losing flexibility

Bring media relations in-house with more visibility, stronger governance, and workflows that still support collaboration across teams or agencies.

• Own contacts and results
• Govern shared access
• Reduce vendor dependency
• Collaborate with confidence

A complete intelligence toolkit

• Custom scoring: Define what impact means for your organization.
• Spike detection: Automatically flag unusual activity and coverage shifts.
• Sentiment analysis: Understand tone and narrative movement at scale.
• Comparative reports: Benchmark performance against competitors and industry.
• AI overviews: Summarize complex coverage into clear executive briefs.
• AI assistant: Ask questions and surface insights in real time.

Real impact, proven in practice

See how teams use Media Intelligence to turn coverage into measurable business results.

"Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”
Nicole Wilkins
Director of Strategic Communications, CNSI at UCLA

Make media relations faster, smarter, and easier to prove

Explore how Meltwater connects discovery, outreach, monitoring, and reporting in one platform.

PR is more than just list building

Media relations has moved beyond static databases and press release blasts. Today’s PR teams are expected to move faster, prove measurable impact, and deliver executive-ready insight in an increasingly AI-shaped media landscape.

Discover the right journalists

Use AI-powered search to find best-fit contacts using your pitch or key messages.

Build smarter media lists

Organize contacts with labels, filters, and contact update alerts.

Send personalized outreach

Send personalized or mass emails directly from the platform.

Track engagement & coverage

Identify visibility gaps and outperform competitors across markets.

Measure PR impact

Measure share of voice, campaign momentum, and connect outreach to earned media outcomes.

Report to leadership

Deliver executive-ready dashboards that prove PR ROI.

Trusted by Global Brands to Modernize Their PR Workflow

Leading brands use Meltwater’s media relations platform to replace spreadsheets, reduce agency dependency, and connect outreach directly to measurable results.

Streamline media outreach and save hours

Manual outreach slows teams down. Meltwater helps PR teams draft faster, target more precisely, and manage outreach workflows from one platform.

• Build media lists faster
• Personalize at scale
• Coordinate across teams
• Reduce outdated contacts

Built for teams that need more than media databases

Many tools offer media databases. Few deliver a unified PR workflow.