The Meltwater Blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

By: Chris Hackney
Published on: 2026-07-08
Read Time: 3 min
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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

By: Chris Hanson
Published on: 2026-04-10
Read Time: 3 min
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Influencer Marketing

The Data Behind Successful Fragrance Influencer Marketing

Fragrance is one of the hardest products to market online. Discover how creators overcome that challenge with authentic storytelling, emotional reactions, and share-worthy content.

By: Samantha Scott and Anna Amarotti
Published on: Jul 17, 2026
Read Time: 17 min
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The State of Origin 2026: The Narratives That Defined Australia's Biggest Rugby League Event

An analysis of the moments, narratives and media channels that shaped conversation around Australia's premier rugby league series.

By: Samantha Tanizar
Published on: Jul 16, 2026
Read Time: 17 min
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Where to Invest Your Brand Marketing Budget in 2026

How to evaluate PR, social media, influencer marketing, and brand awareness initiatives for budget planning.

By: Chris Hanson
Published on: Jul 15, 2026
Read Time: 12 min
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Influencer Marketing Due Diligence: A Risk Management Guide

Conduct influencer marketing due diligence with proven frameworks for creator vetting, brand safety, and risk mitigation.

By: Chris Hanson
Published on: Jul 10, 2026
Read Time: 10 min
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FIFA World Cup 2026 Quarter-Final Analysis: Brazil Out, Messi Leads & Hosts Exit

The Round of 16 is complete, all three host nations are out, and the quarter-finals are being shaped by Norway’s Brazil upset, England’s Azteca classic, Messi’s comeback and Ronaldo’s farewell.

By: Lance Concannon
Published on: Jul 9, 2026
Read Time: 15 min
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Meltwater Pricing: Plans, Ranges & What to Expect

Meltwater Pricing Explained: Plans, Costs & Investment Guide

By: Chris Hanson
Published on: Jul 9, 2026
Read Time: 11 min
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Chinese Sponsors at FIFA 2026: The First Two Weeks

How Hisense, Lenovo, and Mengniu approached the world's biggest sporting stage, and what the data shows.

By: Samantha Tanizar
Published on: Jul 8, 2026
Read Time: 14 min
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What Meltwater Summit Taught Us About Understanding Consumers in Real Time

The biggest takeaway from Meltwater Summit 2026? Real-time consumer understanding isn't just about reacting faster.

By: Lance Concannon
Published on: Jul 3, 2026
Read Time: 10 min
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AI Search Visibility Report - June 2026: How Generative Search Changed This Month

AI citation analysis reveals how YouTube, Wikipedia, NIH and earned media are shaping brand visibility in generative search.

By: Nathaniel Pallen
Published on: Jul 3, 2026
Read Time: 14 min
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What To Do If Your Brand Goes Viral: How To Keep The Momentum

By: Chris Hanson
Published on: Jul 2, 2026
Read Time: 11 min
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FIFA World Cup 2026 Round of 32 Analysis: Upsets, Records & Knockout Heat

The group stage is over, the knockouts are here, and the World Cup conversation is being driven by Paraguay’s shock win, Kane’s record night, Mexico’s breakthrough, and Argentina’s rise. Follow the action on the real-time dashboard.

By: Lance Concannon
Published on: Jul 2, 2026
Read Time: 15 min
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