10 Best Customer Experience Software & Platforms 2025

11 Best Customer Experience Software & Platforms 2025

by Lance Concannon](/content/en/author/lance-concannon/index.html)

Nov 25, 2025
13 min. read

Key Findings: Customer Experience (CX) Software

Great customer experience drives revenue: 86% of customers will pay more for a better experience, and 72% share positive experiences with others.

CX software is essential: It centralizes feedback, identifies friction points, and helps brands improve customer journeys across every touchpoint (web, app, social, call center, in-store).

Top CX tools for 2025:

Key benefits of CX software:

How to choose the right tool: Align software capabilities with your goals. Whether that’s improving customer support, analyzing sentiment, boosting conversions, or scaling multi-touchpoint CX.

Customer experience (CX) plays an important role in turning customers into returning customers. Studies show that customers not only expect a great experience, but 86% are also willing to pay more for it. What’s more, 72% of customers will tell others about their excellent experience, which can lead to more opportunities to wow more people!

That said, user experience isn’t something you should leave to chance. Brands need to take an active role in shaping how customers experience your business, whether it’s via your website or call center or even in person.

The right customer experience software can help. It gives you insights into how customers are already experiencing your business so you can find opportunities to improve.

We’ve done some of the hard work for you by rounding up the eight best customer experience tools to include in your CX strategy. Let’s dive in!

Table of Contents:

What are the benefits of customer experience software?

A customer experience platform is designed to support CX initiatives. It includes purpose-built features that make it easy to collect and analyze CX data. In many cases, your customer experience software will include features and functions you might not have thought of when creating your CX strategy.

Most importantly, a customer experience management platform will help you deploy your strategy across every customer touchpoint. Use it to identify potential issues, strengths, weaknesses, and even behavior-based trends.

11 best customer experience software & platforms in 2025

Searching for the best customer experience software? The journey is subjective, depending on your goals, needs, company size, and budget.

Choosing the right customer experience software or platform can help you develop your CX strategy and continue meeting your customers’ needs.

Meltwater

Meltwater's AI-powered consumer intelligence platform represents best-in-class customer experience solutions. This is largely due to its combination of AI and machine learning, human data scientists, robust data analytics, and market research expertise.

Consumer research is the beating heart of our platform, offering real-time insights into the customer experience.

Meltwater's consumer intelligence solution scours publicly available

to learn what people are talking about online. It combines AI with human data scientists to add context to the data it collects.

As a result, you get reports that are easy to read, understand, and act on. These reports span the entire customer journey, from discovery to purchase and beyond. Use your findings to improve customer satisfaction metrics (such as your promoter score), increase customer engagement, and maximize all of your customer interactions.

Zonka Feedback

Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform designed to help businesses collect, analyze, and act on customer feedback across multiple touchpoints. With omnichannel survey distribution including email, SMS, WhatsApp, web widgets, in-app, and offline kiosks, companies can capture real-time feedback throughout the customer journey and measure key CX metrics like NPS, CSAT, and CES. The platform also includes an intuitive survey builder with logic, multilingual support, and customizable branding for seamless feedback collection.

With AI-powered intelligence, Zonka Feedback analyzes open-ended responses to uncover sentiment, themes, and key drivers behind customer experience. Real-time dashboards, alerts, and automated workflows help teams close the feedback loop faster by routing issues to the right teams and enabling proactive action. Integrations with tools like Salesforce, HubSpot, Zendesk, and Slack allow organizations to unify customer insights and drive improvements across support, product, and operations teams.

LiveAgent

LiveAgent provides an all-in-one help desk for social media, call centers, and websites. It packs a ton of pre-built out-of-the-box features that will help you deploy your customer-centric strategy with ease. Companies can choose between live chats with an agent or chatbot, a self-service knowledge base, or a combination of these.

LiveAgent includes a ticketing system where agents can handle all inquiries from a single view, regardless of how a customer contacts them. The software prompts customers to leave an agent review after the interaction so companies can track whether they’re meeting customer expectations.

Time-saving features like the ability to automate replies, predefined answers, and mass actions can help agents save time, allowing them to help more customers. By consolidating all touchpoints in a single interface, brands can gain a better understanding of how well they’re delivering support to customers who need it.

Zendesk

One of the most recognized names in all-in-one customer experience solutions, Zendesk combines sales, CRM, and support into one software.

Customers experience a brand in many ways — before the sale, during the sale, and after the purchase. Zendesk takes all of these touchpoints into account to provide a comprehensive view of each customer’s experiences, purchases, and interactions. It includes tons of features, including a mobile-friendly interface, a customer service ticketing system, a visual sales pipeline, and third-party integrations.

There’s also a free trial available so brands can test-drive the system before committing to a paid plan.

LiveChatAI

LiveChatAI is a software that lets you create an AI chatbot and train it with your own data to customize it to handle conversations with your customers/users. It helps to resolve customer support inquiries faster and more seamlessly and increase customer experience within your website/app.

Plus, whenever a customer requires more detailed or complex assistance, LiveChatAI makes bringing human-agent support into the conversation possible for a more responsive and comprehensive customer service experience, ensuring none of your customer's needs are overlooked.

Providing a multilingual support option, a manageable chat inbox, various chat forms (inline, full-page, messenger), and WhatsApp integration are among what can take you to the next level.

Qualtrics

Qualtrics’ complete customer experience platform makes it one of the best customer experience services for large brands. Because customer experience is so much more than inbound support, brands can gain a holistic view of their customer's needs and build stronger customer loyalty. The CX platform includes features for product design, brand tracking, market research , and even the employee experience.

Focusing just on its CustomerXM product, Qualtrics embraces the total customer lifecycle from discovery to purchase to support and more. It supports an omnichannel customer experience strategy, from surveys to social media to the contact center and more.

Zoho CRM Plus

One of the leading names in cloud-based CRM is also a powerhouse in customer experience platforms. Zoho CRM Plus unifies your sales team, marketing, and customer support into a single interface to increase consistency across every touchpoint.

Track the customer’s journey across email, live chat, social media, text messaging, and customer feedback surveys. Get real-time alerts when users open an email, respond to a survey, contact customer service, or take other actions so you can respond in a timely manner.

Podium

Maintaining a unified front across multiple channels presents a range of communication, reputational, and engagement challenges. Podium’s customer experience platform seeks to bring it all under one umbrella.

Podium takes a three-prong approach to business improvement — growth, communication, and payments. It includes features to collect more online reviews, capture website leads, create text message campaigns, and manage all customer messages in a single inbox.

Medallia

Built for enterprises of all sizes, Medallia’s suite of customer experience tools ensures no stone is left unturned. It combines social listening with customer experience analysis tools to give you actionable insights.

ProProfs Chat

ProProfs Chat is a website lead generation and CX platform designed for meaningful, real-time interactions. You can easily monitor visitor behaviour on your website and welcome them with chat invitation pop-ups and personalized greetings to boost engagement.

HubSpot Service Hub

HubSpot Service Hub is a unified customer service solution with numerous AI features to boost sales reps’ productivity and help provide better customer experiences.

Choosing the best customer experience solution

When looking for the best customer experience tool, start with your goals in mind. Whether you want to gain cross-channel insights, get detailed customer profiles, improve e-commerce conversions, or future-proof your reputation, there’s a customer experience solution to help.

FAQ: Customer Experience (CX) Software

What is customer experience (CX) software?

Customer experience (CX) software helps brands understand and improve how customers interact with them across every touchpoint, including websites, apps, social media, call centers, email, and in-person interactions. It centralizes feedback, analyzes behavior, tracks satisfaction metrics, and reveals trends so companies can deliver better experiences.