Chris Hanson
Director of Global Content, Creative, & Website Operations
Chris is a marketing leader with experience across GTM, content, and creative. He writes about AI-driven insights, media intelligence, and the evolving role of communications in driving business impact.
Marketing Content
Where to Invest Your Brand Marketing Budget in 2026
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Influencer Marketing Due Diligence: A Risk Management Guide
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Meltwater Pricing: Plans, Ranges & What to Expect
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What To Do If Your Brand Goes Viral: How To Keep The Momentum
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How to integrate SEO and AEO into PR workflows: a strategic framework
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Earned Media Monitoring: Complete Guide for PR Teams (2026)
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Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings
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The Ultimate Guide to Competitor Analysis Tools for Marketers [2026]
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Influencer Marketing Compliance: A Comprehensive Guide
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How to Find Journalists and Build Media Lists for PR Success
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What Is Desk Research? Meaning, Methodology, Examples
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Influencer Marketing Attribution Models: Analytical Methods for Verifying ROI
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Influencer Vetting Process: A Step-by-Step Framework
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The 8 Best Facebook Monitoring Tools 2026
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Social Media Sentiment Analysis for PR Teams: Use Cases and Tools (2026)
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Influencer Marketing Costs 2025: Influencer Rates per Channel
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How to Select & Monitor Social Media Keywords: Practical Guide
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Influencer Marketing Brand Safety Guide
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How to Conduct a Consumer Trends Analysis (Guide)
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Why User-Generated Content Is the New Visibility Engine
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How to Build and Scale Your Enterprise Influencer Marketing Program
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How Digital PR Affects AI Visibility and Search Outcomes
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Grok Brand Monitoring: A Step-by-Step Guide to Tracking Brand Mentions
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Top Consumer Insights Tools & Companies 2026
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